Dec 30, 2020
Alan Jay’s has been working on the “internet” for the last 30 years. Let that sink. From being an active community contributor in is University days, he went on to create the biggest movie fan community, IMDB on UseNet group. It went to the World Wide Web in 1993. In this conversation, Vivek and Alan chat about...
Dec 14, 2020
In 2016 when ad revenues were still growing and publishers were hesitant to use paywalls, Piers Fawkes and his team decided to set up their own paywall. A decision that made them lose around 2 mil site visitors. It wasn't of course the first paywall in the world, but it was the start of Wallkit.
In this conversation,...
Dec 14, 2020
Robert Cialdini - author of Influence and Chelsey Heath have a thing in common - they both teach at the Uni of Arizona. While Cialdini focuses on the fundamentals of marketing, Chelsey teaches Search Engine Strategy - whose curriculum changes every semester. In this conversation, Chelsey, helps us understand how news...
Nov 20, 2020
In early 2015 when Quintype began, their founders Chirdeep and Amit realized that most publishers are facing the same problem of creating an interface that lets them run their workflow, each of them building the same workflow, reinventing the flywheel over and over again.
Initially, digital publishers had 2 sets of...
Sep 15, 2020
Someone who transitioned from print media to digital media knows audience behavior is different in both. As an analyst, Karla's first principle for analyzing data is looking past those vanity metrics, somewhere publishers often get lost. And one such vanity metric for her is pageviews. According to Karla, the focus...