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Own Thy Audience

Sep 22, 2021

Google every once in a while throws an update bomb and it is usually a nerve-wracking experience for publishers. Monetizing has been a challenge for publishers and still is, especially with updates making drastic changes. It becomes vital for publishers to know everything about an update to act accordingly. While E-A-T,...


Sep 9, 2021

In a recent study of DNR 2021, the median number of subscriptions held by those who pay for news was consistently 1. This means that it has become tricky to monetize the audience through subscriptions. How can publishers stand out with their subscription offerings? What should they do to make the readers pay? Abhishek...


Jul 29, 2021

According to Google’s Andrey Lipatt Sev, links are one of the three major ranking factors in Google. Newsrooms strive to build links but most are unaware of the different ways to do it. But it goes without saying that link building is crucial especially in the long run. Easier said than done, it has become tricky to...


Apr 20, 2021

Did you know that the Google search team has a 160-page document ( book ) that outlines how the search algorithm works? Even better - Google updates this every 6 months. 

 
If you are an SEO, it really qualifies as your first starting point. Question is - how many people do you know to print that document and keep it on...


Mar 22, 2021

Building vs Buy is a decision that almost every software category struggles with. Software is eating the world. Building new tools, products, solutions is easier than ever before. The only question that remains is - Should you build it or let someone else build it for you. This is what Vivek and Aditya Bhelande -...