Jan 26, 2021
Podcasting has been in the marketing arena for quite some time now. They have surpassed the video wave, making audio as a medium one of the best ways to engage the audience. 80% of people listen to all or most of each episode, whereas the average reader spends just 37 seconds reading a blog post! Podcast is an intimate...
Jan 18, 2021
With the duopolies ruling over, revenue from ads has become unreliable. Publishers are on a hunt for ways they increase their revenue and build their own audience. On the other hand, readers are hungry for authentic news in this era where fake news and privacy breaches are rampant. Finding news that is trustworthy and...
Jan 12, 2021
Indian traffic monetization is the
holy grail for a lot of publications today. Revenue models
(advertising and affiliates) that work wonders in the US market,
offer slivers for the traffic coming in from the Indian
subcontinent. Where does the gap lie and what could possibly help
bridge it?
Ankit Aggarwal, former
Head...