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Own Thy Audience

Feb 25, 2021

In a country like India, there are 121 languages which are spoken by 10,000 or more people in which has a population of 121 crores. Just having content in one language does not cut it. Not anymore. The need to strategize to put together a plan to serve readers with content based on the language and region is now more...


Feb 16, 2021

42% of businesses fail because there is no market need for their product. Well, building a new product is not easy. Sometimes it so happens that one ends up building something entirely different from what would provide value to their audience. And just like that, all that effort goes down the drain. That’s why...