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Own Thy Audience

Aug 4, 2020

New York Times is the epicenter or gold standard of journalism, and a huge chunk of the credits go not just to the incredible team of impeccable journalists but the SEO team which is always on its toe to get the perfect content out.

Claudio Cabrera has been working for the New York Times for the last 4 years now. What started with 2 people is now a combined newsroom effort. In this conversation, Claudio talks about his journey at NY Times, his biggest superpowers - having been a journalist and now an SEO expert, and do SEOs really hate paywall so much? 

The discussion also covered the subscription business, and if its the main KPI for NY Times. He also revealed his favorite SEO tools, tune in to discover.