Apr 16, 2020
This is possibly one of the ripest times for publishers. People are devoting a lot of time to screens and the base is increasing. Subscribers although have a large content basket to choose from and this makes the competition tough. That is when content recommendation comes in picture. A large chunk of the industry uses...
Apr 16, 2020
Name one who has not been affected by Ad Fraud.
It’s everywhere, and everyone has been its target. Hard-earned money has been lost, time has been spent and the results have still been null.
But good news, solutions exist.
This episode of Office Hours, we have Deepankar Biswas joining Vivek.
Deep, who is the co-founder...
Apr 8, 2020
The world's facing a pandemic, people are at their home, working. What are publishers doing? They know the time is ripe, screen time is going to increase multifold and this is their cue. They have plunged into building their audience. But what about retaining the same audience? In the first episode of Own Thy Audience,...