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Own Thy Audience

Sep 22, 2021

Google every once in a while throws an update bomb and it is usually a nerve-wracking experience for publishers. Monetizing has been a challenge for publishers and still is, especially with updates making drastic changes. It becomes vital for publishers to know everything about an update to act accordingly. While E-A-T,...


Sep 9, 2021

In a recent study of DNR 2021, the median number of subscriptions held by those who pay for news was consistently 1. This means that it has become tricky to monetize the audience through subscriptions. How can publishers stand out with their subscription offerings? What should they do to make the readers pay? Abhishek...