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Own Thy Audience

Jul 28, 2020

"Today is an interesting term because it is changing so quickly"

Jonny Kaldor, CEO, and co-founder of Pugpig left us wondering when he said this while discussing the latest trends in the media publishing industry. 

According to him, the most important of them is the use of audio, especially podcasts. And the reason to...


Jul 24, 2020

Veronica Magan who is the Director of Digital Growth and Innovation at Access Intelligence, said, "Audience is the people that you market to." 

She joined us to discuss why media businesses need to go beyond social media and other search engines to reach their audience. Her emphasis lied strongly on email marketing,...


Jul 20, 2020

10 years ago, no newspaper would have thought that one day their daily copies would slowly lose their values. Did we while growing up ever imagine that instead of receiving a piece ever morning on our doorstep, we'll be receiving one ever morning in our inbox? A lot has changed and a lot yet remains to be changed. As...