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Own Thy Audience

Sep 23, 2022

In the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can result in an uproar caused by subscription fatigue.


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Sep 15, 2022

According to Search Engine Land, zero click searches rose to 65% in 2020. It's interesting because Google then responded to this claim, alleging it as false, and that, “In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was...