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Own Thy Audience

Jun 29, 2020

You spend months and years to gather that audience on Medium. You ran campaigns, gave them offers, and even went so far as to give luscious discounts. But all this to what? What if one day medium just decides to take it all away. Then? How will you showcase all your hard work then? 

For this episode of Own Thy Audience...


Jun 19, 2020

In this episode of Own Thy Audience, Vivek Khandelwal, founder, iZooto, gets candid with Vahe Arabian, founder, State of Digital Publishing. 

Their conversation revolves around the transformation that NewsFeed and Search results have been seeing. 

They compare the past with the present and predict what the future...


Jun 2, 2020

Did you know that in Tier 3 cities of India, the search icon, or the magnifying glass that you see in the Amazon app was interpreted as a table tennis racquet? Such an irony.  Amazon’s forte is Product Search and Recommendations. This is why Amazon had to reinvent it’s App for it’s Bharat strategy.

There are...