Mar 3, 2021
Podcasting is the new low-hanging
fruit for pubs looking for new revenue streams. The podcasting ad
revenue in the US has crossed $700 mil last year with News
podcasting leading the charts. But all said and done, scaling it
needs an expert intervention. And that’s exactly why we invited Wil
Williams, a co-founder at the Hug House Productions, to address the
challenges and their workarounds while monetizing a news podcast.
Here’s what the episode will help you learn -
- Though podcasting as a new revenue stream is all lucrative, why are some newsrooms still holding back?
- The go-to playbook for podcast monetization. What to do exactly after you’re done publishing a podcast?
- Sure ways to find out if a news podcast will be a success.
- Metrics that news companies can track once an episode starts gaining traction among their listeners.
- #1 thing digital publishers and media companies should do in order to retain their listeners.
- Advertising or branded content.